VEON appoints Vasyl Latsanych as Russia chief

James Pearce
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Former MTS marketing man Vasyl Latsanych will head up VEON's Russian arm PJSC VimpelCom

VEON has named Vasyl Latsanych as the new chief executive officer of its Russian operations PJSC VimpelCom, which operates under the Beeline brand.

Latsanych joined VEON earlier this year from Russian rival MTS, where he held a number of roles, most recently as group VP for strategy and marketing.

In his new role, he will tasked with enhancing VEON’s position in the Russian market as the company continues its conversion from a traditional telecoms operator into a connectivity and internet services provider.

Latsanych will report into Kjell Morten Johnsen, VEON’s head of major markets. Morten Johnsen said: ““Vasyl brings extensive experience and a proven track record in the telecoms industry. His appointment will further strengthen and develop VEON’s strong market position, particularly as we look to implement important strategic initiatives in a highly dynamic and developing Russian market.”

Latsanych will take up the role from 10 January. He said: “I am excited by the opportunity to lead PJSC VimpelCom, and I am looking forward to working with the team to ensure that Beeline customers are provided with the best digital services and solutions, particularly as the Russian telecoms market enters a new phase of development and digital change.”