Orange unveils Live Booster programme

Natalie Bannerman
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Orange, in partnership with EBV Elektronik, launches its Live Booster programme to deliver IoT module solutions

Orange has announced the launch of a brand new programme to speed up the adoption of cellular activity for object makers. 

The programme, called ‘Live Booster’, will deliver a range of pre-packaged modules that contain cellular connectivity and will be distributed through a single global distributor. Through the programme a new type of module will be launched that uses a combination of an integrated SIM card with a pre-paid data bundle, creating an ‘off the shelf’ solution for makers that benefits from secure and reliable connectivity across wide geographical areas. In addition, a range of modules will be launched over 2017 and 2018 addressing various technologies such as 2G and LTE-M. 

Speaking about the Live Booster programme, Yves Maitre, executive vice president of connected objects and partnerships at Orange, said: “Orange recognises the multiple obstacles that object manufacturers face today to get their products to market. As a long-standing champion of cellular connectivity in the IoT market we are driven to break-down these barriers. By embedding cellular connectivity from the outset and making the pricing simple and attractive we hope to deliver a much-needed boost to the market.” 

The first module to come to market is a partnership between Orange Wholesale France and EBV Elektronik, the European semiconductor distributor. Together they will deliver the first integrated IoT (Internet of Things) module through the Live Booster programme. The 2G connected module called Heracles, “will provide a simple and cost-effective way to access cellular connectivity across 33 countries in Europe,” said the company. By integrating the connectivity at the electronic design stage and making it available through a single distributor, the process is simplified for the object maker. The module is also cost efficient for the object maker as there are no recurrent or additional fees. 

“Our long-standing partnership approach sees us partnering with a leader in the field of electronics. With EBV Elektronik’s know-how in electronics and Orange’s expertise in cellular, we are confident we can successfully address the needs of object makers with this ground-breaking solution,” added Maitre. 

Orange is combining tailored pre-defined 2G data bundles that suit a large number of different IoT applications. The solution will offer four sizes of pre-paid data plans, starting at 10MB to cover objects for either the lifetime or long term use of their object.

The solution is exclusively distributed by EBV Elektronik in Europe and is available from September to any manufacturer of connected objects regardless of its size. Because of its small size the module is suitable for small designs and various IoT use-cases such as automotive, tracking, metering, industrial and both indoor and outdoor wearables. Also the quad-band GSM/GPRS module offers a low power ‘System on Chip’ (SoC) meeting the need for low-power solutions.

Eckart Voskamp, director of product innovations at EBV Elektronik, explains: “The combination of the best-in-class hardware module with Orange’s very innovative IoT connectivity solution will enable our customers to bring their products much faster to market. With the certified and pre-paid Heracles module, the manufacturers can focus on their applications and don’t have to deal with any connectivity setup.”

Earlier this year, Orange Group announced the creation of a new content division called: Orange Content. The new company is tasked with strengthening the presence and investment of Orange in the field of content and will drive the Group’s content strategy.