Rook to Sprint IoT

James Pearce
Published on:

Ex-Vodafone chief of IoT Ivo Rook has joined Sprint to head up its IoT division in a newly created role

Sprint has named former Vodafone CEO of IoT Ivo Rook as its new SVP of IoT in a newly created role at the SoftBank-owned mobile operator.

Rook’s sudden departure from Vodafone in June was first revealed by GTB, but the wireless veteran will now be tasked with leading and building Sprint’s internet of things business, as well as acting as an advisor to parent company SoftBank.

Rook spent seven years at Vodafone, including roles at the UK operator’s Global Enterprise division and, most recently, heading up its IoT unit, a position he held for a year. He has also held roles at BT Global Services, Deutsche Telekom’s T-Systems, and KPN.

“We’re very excited to have someone of Ivo’s caliber and expertise lead our IoT organization,” said Jan Geldmacher, president of Sprint Business. 

“He brings a wealth of experience to Sprint including organizational leadership, sales success and the ability to develop end-to-end product and marketing strategy that leads to sustained growth for companies.”

Rook will join Sprint on 1 January, where he will be tasked with building the firm’s IoT development. He will lead a group of product specialists looking to operationalise IoT solutions, with responsibility for driving both B2B and B2B2C growth strategies.

Rook said: ““Sprint is a global leader in the development of IoT solutions. I’m thrilled to join a company that is incredibly focused on this space, which will provide outstanding growth in the future. My focus will be on developing secure IoT solutions for our business customers and all people who want to make the best of the digital revolution.”