Vodafone partners with HOOQ for video streaming service

Natalie Bannerman
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Vodafone India introduces HOOQ content library as part of Vodafone Play's new video streaming service

Vodafone India has partnered with HOOQ, the Asian on-demand video service, to offer its mobile customers unlimited streaming of video content.

As part of Vodafone Play, which offers video content from providers such as Discovery, Eros Now, Netflix and Amazon Prime Video, Vodafone India customers will now also have access to the entire content library of HOOQ, whose biggest shareholder is Singtel. 

“India is one of the key markets for HOOQ and this strategic partnership will ensure a wider reach for us giving Vodafone customers a window to experience the best of Hollywood movies and TV shows across genres,” said Salil Kapoor, HOOQ India managing director.

According to Vodafone, figures indicate that time spent on smartphones has jumped up by 16% in the period of January to March 2017, in comparison with the previous quarter. It says that this is driven largely by the strong demand for social media and entertainment apps, making India a key market for such a service. 

Commenting on the new collaboration, Dipankar Ghoshal, national head for value added service and content at Vodafone India, said: “With mobiles becoming the preferred screen for entertainment, the average time spent on smartphones daily is significantly higher than TV, demonstrating that the engagement levels provided by smartphones remain unparalleled. We find our customers are increasingly seeking enriching and diverse content options.”