The London Eye to offer free O2 Wifi

Natalie Bannerman
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Merlin Entertainments partners with O2, offering free Wifi to visitors and tourists on the London Eye

Thanks to a project between O2 and Merlin Entertainments, which owns the London attraction, free Wifi is now permanently available on the Coca-Cola London Eye, following successful trials.

Telefónica-owned O2 said the move marks it as “the first UK mobile operator to launch a free HD Wifi Network on a continually moving structure.”

Robert Franks, director of digital at O2, commented: “We’re delighted to help Merlin Entertainments take their customers’ experiences to new heights. Our innovative, high density O2 Wifi solution is a world-first, offering seamless connectivity for customers throughout the iconic London Eye adventure. So whether it’s sharing a selfie, posting a photo of the stunning skyline or finding information about London attractions, visitors will be able to do this seamlessly and for free as they go around.”

To access the service users need only register their mobile number, while O2 customers are connected automatically. The Eye is the UK’s most popular paid for tourist attraction. The technology has been designed to beam Wifi coverage between 16 fixed access points on the 135m tall structure. 

Sunny Jouhal, general manager of the Coca-Cola London Eye, said: “We are delighted that this project has enabled us to further add to the London Eye customer experience alongside our 4D Cinema Experience and interactive Samsung Galaxy Tab in-capsule guides that are already included free of charge for every ticket holder. We knew that the ability to deliver a continual Wifi service would be technically challenging, and I am delighted to say that O2 has delivered us an exceptional solution.”