HKBN ‘passes 200,000 target’ for mobile users two months early

Alan Burkitt-Gray
Published on:

Hong Kong broadband operator says it has achieved first year’s target for mobile customers after 10 months

Hong Kong’s HKBN says it has reached its 200,000 target for mobile customers two months early.

HKBN launched its mobile service – a virtual network that uses China Mobile Hong Kong’s infrastructure – in September 2016 with an initial target of 150,000 subscriptions in a year.

“With tremendous excitement, our mobile business blew past 200,000 registered subscriptions as of mid-July, just 10 months after launch,” said the company today. It increased its first-year target from 150,000 to 200,000 in January.

CEO William Yeung said: “On the one hand, we’ve leveraged super value pricing to provide customers with affordable premium quality mobile service. On the other, our mobile competitors were forced to follow our path by lowering their price points. Either way, Hong Kong’s mobile customers have all benefited greatly.”

Over half of users bundle two or more services, the company said. HKBN is best known for its super-fast broadband to Hong Kong apartments, offering symmetric 100Mbps, 500Mbps and 1Gbps to residents.

Following the mobile launch the company now offers packages of mobile services, fibre broadband, home telephone and OTT entertainment.

“We compel consumers to compare prices and quality levels of different service providers,” said Yeung. “With just a single integrated HKBN bill, our bundled plans provide far greater transparency by clearly presenting the cost of each service; thus offering vastly better prices over the legacy market standard, where fees for each service are billed separately.”