Telefónica Deutschland shakes up board and appoints new CFO

Natalie Bannerman
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Former director of controlling Markus Rolle named as new CFO as part of a management board re-organisation at owner of O2 Germany

Telefónica Deutschland – the Spanish company’s German operation –has announced a number of high profile appointments to its senior management team and management board.

Markus Rolle has been named as the new CFO at Telefónica Deutschland, taking over from incumbent CFO, Rachel Empey, from 1 August.

Having served in numerous leadership positions within the Telefónica group, Empey is leaving the company at her own request, in order to pursue new work opportunities. According to her LinkedIn profile, she had been with the company since 2003.

Rolle’s current role is that of director of controlling. He and the CEO will represent the company to capital markets.

“The supervisory board decided on the re-organisation and simplification of the management structure in close consultation with CEO Markus Haas,” said Eva Castillo Sanz, the chairwoman of the supervisory board of Telefónica Deutschland.

“We are looking forward to working with the extended management board. We also wish to thank Rachel Empey for her substantial contribution to the successful development of the company. She has been instrumental in positioning the company with shareholders and other capital market audiences, in particular during the IPO, the merger and the integration of Telefónica Deutschland and E-Plus.”

Telefónica bought German mobile operation E-Plus from KPN three years ago for €8.6 billion.

Several internal committees have been eliminated and their roles and responsibilities are now unified under the extended management board, said the company. It is believed that this will simplify the company’s leadership structure and push ahead “quickly and efficiently” the digital transformation of the company.

The full list of newly appointed members is as follows:
Markus Rolle as the new CFO. He has been director of controlling since the merger with E-Plus in 2014 but has been with the company for more than 18 years. Before this, he held senior positions in finance at the E-Plus group and at KPN.

Wolfgang Metze will serve as management board member responsible for the company’s consumer business. He joined Telefónica Deutschland in early 2017 and before this he held several leadership positions within Deutsche Telekom.

Alfons Lösing will be responsible for wholesale partners, business customers and Telefónica Next on the board. He joined the E-Plus group in its founding year 1993 and assumed responsibility for the partner business in 2002.

Cayetano Carbajo Martín joins the board and will be responsible for network. With a background as telecommunications engineer, Cayetano joined Telefónica in 1995 and has held various executive positions in the group.

Guido Eidmann joined E-Plus in 2013 and after the merger managed the integration and transformation of all IT departments. He will serve as the chief information officer, responsible for the service technology unit and ensuring the digitalisation of the company.

Valentina Daiber will have responsibility for legal and corporate affairs on the board. Daiber has been with the company since 1999 in various management positions in corporate affairs.

Nicole Gerhardt has been appointed as the board member responsible for human resources. She joins Telefónica Deutschland from TV company ProSiebenSat.1 Media SE, where she most recently also led the human resources department. She has also worked in HR roles with E-Plus and Telefónica Deutschland as well as for 12 years with Vodafone.

Gerhardt succeeds the former managing director of HR Thomas Gottschlich who is leaving the company for personal reasons.

“Now that the integration of the companies is largely complete, we are moving ahead with the digital transformation of our company to the digital Onlife telco,” said Haas.

“With the expansion of the management board, we have appointed a strong leadership team to achieve our ambitions in the interests of our customers, shareholders and employees. The new management board brings together experts for finance, customers, technology and processes, regulatory issues and talent management. I wish to thank my outgoing management board colleague Rachel Empey for the excellent and long-standing working relationship.”