TRAI releases latest Indian market share figures

Natalie Bannerman
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The Telecom Regulatory Authority of India reveals drop in market share across major telecoms operators driven in part by launch of Jio

The Telecom Regulatory Authority of India (TRAI) has released data from its latest, yearly telecom services performance indicator report. 

According to findings, leading telecoms operators Bharti Airtel, Vodafone and Idea Cellular all saw their market shares fall in 2016, due in part to newcomer Reliance Jio and their free voice and data offerings.

Bharti Aritel saw its market share drop from 24.07% at the end of December 2015 to 23.58% by the end of December 2016. Vodafone had a drop of 18.16% from 19.15% between December 2015 and December 2016. Idea Cellular experienced the smallest reduction in market share from 17.01% in 2015 to 16.9% in 2016. 

New market entrants Reliance Jio who began operations in September 2016 ended the year with an impressive 6.4% market share.

Interestingly, despite the fall in market share many operators increased their subscriber base during 2016. Bharti Aritel added 22.56 million new users, Vodafone - 11.09 million new users and India’s wireless subscriber base increased to 1,127 million new users, a growth of 11.52%, as more people in India signed up for mobile services.