Wharf T&T changes its name to WTT

By:
Natalie Bannerman
Published on:

New name comes with a new "winning together" tagline and a brand new logo for Hong Kong ICT service provider

Wharf T&T Limited today announced its new name of WTT HK Limited (WTT) with immediate effect.

Vincent Ma, CEO of WTT said: “2017 marks an inspiring year for WTT. With a refreshed brand identity, we are evolving into a new era of success and innovation.” 

With the new name comes with it the new "winning together" tagline and a brand new logo, which moves away from the previous “Strictly Business” corporate strategy. 

As a large scale leading ICT services provider in Hong Kong, WTT boasts partnerships with 55,000 enterprises and 90% of 90% business customers with ultra-high speed broadband. “Technology is increasingly important as a force of change in the business landscape. With our state-of-the-art infrastructure and Fibre-To-The-Desk (FTTD) broadband network, we will continue to be the trusted partner for our customers to enable their businesses and succeed in this competitive, fast-changing business environment,” Ma added.

“It perfectly articulates our ambition to create true values for our customers’ businesses. Winning together with all our customers and stakeholders is what we are ultimately entrusted to deliver,” said Ma.

The logo sees a more natural progression from the old one, with the same red bird chosen as the company symbol. Ma commenting that: “The re-branding campaign is more than just a change of logo – it gives us a platform to speak what we aspire to be in a single voice.” 

To celebrate this re-branding WTT are rolling out a number of event to mark the occasion. These include television and print advertisements featuring Hong Kong high jump athlete and record holder, Cecilia Yeung Man-wai, who is the 2017 brand ambassador of WTT. 

“Under the new brand name and identity, we look forward to delivering our brand promise to our customers and partners for the many years to come.” Ma concluded.