Michel Combes, the former Vodafone and Alcatel-Lucent head who is now Altice CEO, said: “One group with one brand, Altice. Altice is today entering a new era, following its transformation into a global leader in telecoms, content and advertising.”
Some will escape the rebranding, including what Altice calls “telecoms sub-brands in select areas”: Red in France; Moche, Uzo and Sapo in Portugal; and Next TV in Israel. Other media and news brands will be retained: News 12 Networks, i24News, BFM, RMC, Libération and L’Express. Video advertising company Teads will not change, added Altice.
Combes said: “Operating as one unified organisation, Altice will reinvent the future of the customer experience through an enduring commitment to deliver innovative, best-in-class products and services that unlock the limitless potential of our customers and our people. This is our path, this is the Altice path.”