In the late summer of 2016 Amdocs acquired three different privately-owned companies - Vindicia, Brite:Bill and Pontis. Vindicia is a provider of software-as-a-service subscription management and payment solutions that ease the payment process for digital content, OTT entertainment, online subscriptions and on-demand services. Brite:Bill’s technology is about moving from standard invoicing technology to a more personalized and interactive billing experience through the customer’s channel choice. Pontis is a provider of contextual digital engagement solutions.
“We have a long history of software development that plays into current operator needs, such as that for better orchestration,” says Yosi MorYosef, product marketing manager, Network Group, with Amdocs. “In the software driven environment of today’s service provider, orchestration is key where OSS and BSS are becoming enablers of innovation and not inhibitors. We help service providers transform not just their IT but their network.”
Why Amdocs is a leader:
Amdocs is a veteran of the OSS and BSS marketplace and has invested heavily in a new generation of solutions to help it stay that way.
CSG’s place in the OSS and BSS market is based around its Ascendon platform which it says enables service providers to move to a business model that reduces operational expenses, digitises their front and back offices, and unites their service portfolio into a single customer relationship.
Ascendon blends omni-channel customer care (a new buzz word from retail) with real-time online charging and billing through a common federated business model. This is powered by an enterprise product catalogue, business rules and policies, real-time rating and a charging engine and balance manager.
“Global mobile, fixed, cable and satellite operators and content aggregators are under relentless pressure to compete in the digital economy,” says Michelle Nowak, vice president of product management at CSG International. “Providers must quickly launch new digital services and provide highly personalised engagements that place control into the hands of today’s connected consumers. The choice of channels - incorporating history, habits and preferences - must provide a user experience equal to the likes of Amazon, Google and Apple.”
Why CSG is a leader:
CSG understands that the traditional service provider needs to transform the experience of customers into something similar to that of other leaders in the digital marketplace like the disruptors such as Amazon and Uber.
Ericsson has consolidated its status as one of the key innovators and pace setters in the field of OSS and BSS. Its approach goes beyond the simple development of operational and billing software and has become more about end to end digital transformation.
Ericsson’s work last year and this year with Vimpelcom, now Veon, typifies this approach. The globe-spanning project has seen the creation of a whole new digital environment that uses a cloud-based architecture based on Ericsson’s Revenue Manager product. What this gives Veon is the ability to customise its service offerings in real time, as well as preparing itself for the launch of new types of service.
At the level of OSS, Ericsson is enabling a number of its operator customers to process and analyse customer data in a far speedier manner than they could previously, enabling the operator to be much more reactive to trends and patterns of usage among subscribers.
Why Ericsson is a leader:
Ericsson is a world leader in delivering a new style of digital environment while simplifying operations for operator clients using the experience it has in the development of legacy systems.
Huawei has invested heavily in developing its OSS and BSS offer over the past year, positioning its OSS product set in particular as integral to its professional services organisation. It has worked on digital transformation with a number of leading service provider brands, like Telefónica and MTN Group. Huawei says it has identified three particular operator challenges that it says are at the heart of its OSS and BSS efforts: 1) developing more personalised services for customers with a faster response to their changing needs, 2) operational efficiency that matches a reduction in operational expenditure with improvements in productivity, and 3) maintaining a competitive edge through unique differentiators that enhance customer loyalty. It has enjoyed some success in providing solutions to these challenges in the form of a packaged, managed service that minimises a service provider’s exposure to risk as it looks to transform.
Why Huawei is a leader:
Huawei has made a speciality of digital transformation as a managed service.
Oracle Communications was early to identify that agility in service design and automation in service delivery were becoming critical areas of service provider focus along with having the right OSS platform to deliver innovative services on a dynamic and software-led network. The Oracle Communications OSS suite, which was upgraded in the summer of 2015, covers four key capabilities. On the one hand, says Oracle, it enables service providers to deliver and manage contemporary network-based B2B services, and it also supports the design and delivery of services on either physical, virtual and hybrid networks. Thirdly it is designed to accelerate the design and provisioning of new services, and lastly it supports order processing.
Why Oracle is a leader:
Oracle was one of the first major software vendors to recognise that service providers needed OSS solutions that aligned with their migration to virtualised technologies.
China-based software develop ZTEsoft forged an alliance last year with India-based consulting and technology company Indra. The plan is for ZTEsoft to leverage Indra’s presence in 46 countries around the world, helping to bring its ZSmart suite to the attention of a wider range of telecoms service provider customers. ZSmart is an advanced suite of solutions developed by ZTEsoft to provide flexible and stable BSS/OSS systems for operators to help them address the challenges of the digital age.
The suite is designed for three key areas: customer innovation and profitability, the user experience, and the efficiency of operations and maintenance.
Version 8.0 of ZSmart 8.0, launched in 2014, bring together a number of technologies on a more open platform than previous versions of the suite. It is ideal, says ZTEsoft, for deployment in a cloud computing environment with a demand-based distributed computing capability that is able to manage large-scale, multinational data platforms.
Why ZTEsoft is a leader:
Once a major player in its home market, ZTE has become a leader in the whole Asian region, and soon the world.