Si.mobil rebrands as A1 Slovenija

Jason McGee-Abe
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Telekom Austria Group has rebranded its Slovenian subsidiary Si.mobil to A1 Slovenija

The rebranding affects the entire brand presence in Slovenia and strengthens the positioning in the market with the name of the successful brand.

"Implementing the powerful brand A1 in Slovenia is another illustrative example of our strategic approach to utilize well-proven, successful solutions in more than one market. Accordingly, this measure is expected to have the potential to make a contribution to the Group's efficiency and growth targets," said Alejandro Plater, CEO of Telekom Austria Group.

The company added in a statement that along with being better aligned with Telekom Austria Group, the Slovenian company will also have a common A1 focus on cloud, internet of things (IoT) and digital services.

Since the acquisition of the fixed-line provider Amis 2015, the Slovenian subsidiary Si.mobil has evolved from a mobile specialist to a convergent full-service provider. 

Dejan Turk, CEO of the Slovenian subsidiary, added: "With the brand A1, we will develop new strengths in the existing market and drive growth, both on the mobile and fixed-line market. The focus is on new digital solutions that we bring to the market. Regardless, we remain a responsible provider with excellent service quality and customer experience.”